Actions aired on Globo platforms and channels between August 24, 2021 and August 7, 2022 are eligible
Globo announced the opening of applications for the Professional of the Year Award, starting this Monday (8). To publicize the 44th edition, the campaign’s stars include last year’s winners, various professionals from agencies and advertisers in the national and regional market.
The action presents the motto Do Break ao Click, seeking to create a connection with the station’s positioning: Do Plim ao Play. The strategy also includes digital compositions and a social media strategy, which includes the production of an exclusive web series for the @NegociosGlobo profile and informative articles and podcasts on Plataforma Gente.
In order to participate, the agencies need to register their work by August 26 on the website of the professionals of the year. Actions aired on Globo platforms and channels between August 24, 2021 and August 7, 2022 are eligible.
The finalist campaigns will be announced on October 28th. In its return to the face-to-face format, the party to announce the winners is scheduled for November 16th.
