Imaginarium plays with the relationship between parents and children in a campaign

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In the strategy, it portrays in a humorous tone the lessons learned between generations

Imaginarium launched the campaign “Meu Pai o Cara!” to celebrate Father’s Day. In the strategy, it portrays, in a humorous tone, the lessons learned between generations, the exchange of day-to-day affections and unconditional love.

Created by the Crew agency, the film, aired on the brand’s networks, also shows items that are the brand’s bet for the date, such as beer glasses, personalized thermos and even a bathrobe with the “Eu Que Lute” embroidery.