With the concept Itamb and the Superpets League will give you super prizes, the campaign was developed by Betc Havas
To mark the release of the movie DC Liga dos Superpets, the characters will be stamping the packaging of the Itamb Kids line.
Warner Bros. Discovery, in partnership with Betc Havas, prepared a campaign that has a promotion and promotion on Cartoon Network, Cartoonito and Warner Channel.
With the concept Itamb and Liga dos Superpets will give you super prizes, the campaign developed by Betc Havas increases the connection between the characters in the film and the line of products for children of the brand of dairy products and beverages.
We are very happy with the new partnership with Warner. This union of superheroes so loved by the public with the theme of pets, which is another great passion of Brazilians, will undoubtedly be a great success. They are new flavors and new packaging that are super connected with the target, reinforcing our purpose of taking milk in a more fun way for the whole family, said Beatriz Cardoso, Marketing Manager at Itamb.
The campaign runs until October and includes, in addition to pay TV programming, a hotsite and digital platforms.
The promotion is valid from July 25th to October 31st and, in order to compete, you must purchase products from the Itamb Kids line, which entitles you to a lucky number that can be registered on the site. Among the prizes, there will be a weekly draw of R$ 3 thousand and Superpets Kits, which include a backpack, cup, pillow and key chain.
The winner of the final prize will win BRL 50,000 in Pic Pay credits, which can be used for a trip to Los Angeles for two people.
Encouraging parents to compete for the incredible prizes we have created is not only fun, but also a practical way to generate awareness for the Itamb Kids line, which brings children tasty and vitamin-packed foods, explained Larissa Machado, Director of Content Partnerships at WBD.
