The campaign, created by DM9, features former player Denilson as a poster boy
Tul launched its first advertising campaign in Brazil, which aims to introduce consumers to its e-commerce application.
The campaign, created by DM9, features former player Denilson as a poster boy and uses the ace’s good humor to show how the application works.
In addition, merchants who place orders through the application will be able to count on digital materials with figurines that print Denilson wearing the shirt with the logo of the partner store.
The campaign puts the retailer in the game of the construction materials segment, along with a selection of brands in this market. And the ace DenilsonShow will play in the same team as him, said Anita Souza, CBO of DM9.
The communication strategy also has a series of contents in the digital profiles of Denilson and the brand.
We aim to create awareness not only to generate brand recognition, but also so that the store owner can improve his store management more and more, feel more empowered and, in the end, leverage his sales”, says Iris Freund, Head of Marketing Brazil by Tul.