Agency will be responsible for the strategy, development and creative execution of the brand’s social channels in Brazil
Mutato announced the conquest of the Ipiranga account. From now on, the agency will be responsible for the strategy, creation and execution of the brand’s social channels in Brazil.
The idea, according to the agency, is to work on the reformulation of Ipiranga’s digital presence, adapting its channels to a native internet language.
With a focus on building engagement and expanding consumers’ perception of the brand, Mutato will work with Ipiranga with a focus on bringing together strategic audiences.
Within Ipiranga’s social channels, Mutato will be responsible for managing Twitter, Facebook, Instagram, LinkedIn and TikTok.
As a strategic agency with a wide creative repertoire, we will build together paths that enhance Ipiranga’s messages, always focusing on relevant results that add to the brand’s communications, says Decio Freitas, VP of Business at Mutato.
