The campaign “Aniversário Americanas A party of offers” was created by WMcCann with the participation of Play9
Americanas kicked off its anniversary celebrations and invited brand ambassadors, Juliette Freire and Ana Clara, to celebrate the date together with guests Richard Abelha and Mara Medeiros.
The campaign “Aniversário Americanas A party of offers” was created by WMcCann with the participation of Play9 and will feature TV movies and content on the brand’s social networks, where influencers will show some of their favorite products among the offers that will be in stores, website and app.
This is a very special date for the brand and, therefore, we always seek to prepare special activations so that our customers feel part of the party. This year, we want to show consumers that Americanas offers customized shopping journeys; assortment of millions of products in different categories; fast delivery and convenience anywhere, whether on the website, in the app or in physical stores, said Aline Oliveira, head of marketing at Americanas.
The action will last 10 days and have 10 lives that will be broadcast between August 8th and 18th through the brand’s app. The program has two lives a day in the first week and a live on August 9, at 7 pm, which will be led by Ana Clara.
