Festival now has Ita, Americanas, Porto, Vivo and Riachuelo as official sponsors
The Town, the festival that will have its first edition in 2023, announced the new list of sponsors for the event organized by Rock World, the company that is also responsible for Rock in Rio.
Even before the official launch of the event, The Town already had Heineken for two editions and, now, has included Ita, Americanas, Porto, Vivo and Riachuelo as official sponsors; Red Bull, Movida, Estcio and LATAM as supporters of the event and the newspapers Estado de So Paulo, O Globo and Folha de So Paulo and Eletromidia as a media partner.
Our list of sponsors says a lot about what we want to offer a city that breathes art in different ways, in fact, much more than you can imagine. We are partners with companies that believe that music is the main way to create connections, showing that entertainment and culture are fundamental pillars for the construction of society, said Rodolfo Medina, vice president of partnerships at Rock.
In addition to Heineken as Master sponsor, the event had also announced TV Globo, Multishow and Globoplay, 89FM radios, Rede Mix with Mix FM 102.1 radios, Rio de Janeiro and Mix FM 106.3, So Paulo as media and transmission partners .
We are happy to be together with The Town in 2023, a festival that occupies an important moment in the calendar of the city and the Heineken brand. The Festival’s concept has everything to do with the experiences of our Green Your City culture and sustainability platform and will be an invitation to think about how to make life greener in a large metropolis like So Paulo, said Eduardo Picarelli, director of the Heineken brand businesses in Brazil.
The festival will take place on the 2nd, 3rd, 8th, 9th and 10th of September 2023, at the Interlagos Raceway, in So Paulo, and is expected to have an impact of R$ 1.7 billion on public coffers during its realization, in addition to generating more than 20 thousand jobs.
