Many adjectives are related to parents: from friendly to trendy and fun, even confidant, funny and – why not – cranky and full of quirks. But for Dafiti’s Father’s Day campaign, the word chosen was “real”.
Entitled “Every father deserves that polo shirt. That you find at Dafiti”the biggest campaign fashiontech from Latin America brought to the spotlight parents who are employees of the company as models, wearing, of course, that item included in the “starter pack” from any parent: the polo shirt.
Designed by the commercial and creative team at Dafiti, the 100% digital campaign was inspired by the universe of celebrities in an atmosphere of backstageall always permeated by lots of fun, and, above all, emotion.
Aline Mori, CMO at Dafiti, explains:
“Parents and polo shirts are the stars of our campaign. To unite the stories of these four protagonists and enhance the unique personality of whoever wears this darling piece of wardrobe, we highlight intimate moments of fatherhood and explore spontaneity, as well as many details of the product.”
Featuring video and carousel posts, ASMR content and exciting testimonials for Dafiti’s social media, onsitenewsletter and internal channels, are the four employees from the areas of IT, Marketing, Purchasing and Finance, selected through an internal dynamics of the company.
Daniel Andrade says:
“Being part of the Father’s Day campaign was a fantastic and emotional experience that gave me the chance to verbalize about my role as a father and also made me see the whole process, from the choices of the lookproduction, photos… I was even recognized in the hallways – I felt like a star!”
Want to know more about the news? Don’t forget to follow theADNEWS on social media and stay on top of everything!
The post Dafiti collaborators star in Father’s Day campaign appeared first on DNEWS.
