If women continue to shine on real lawns, in the virtual world it is only with avatars that are far from reality. And to change that, Tamires, Bia Zaneratto, Maria Eduarda, Adriana and Ary Borges entered the field with the #BotaElasnoJogo movement, now reinforced by Guaraná Antarctica. If no player is still present in the games, the time has come to change that situation!
To reinforce the importance of bringing real faces and names to virtual games, Guaraná Antarctica takes another step within its commitment to collaborate for greater visibility for women’s football. In this way, the brand will assume part of the image rights of the athletes who started #BotaElasnoJogo and bring initiatives that will help expand the movement.
And as every team deserves great reinforcements, the Original do Brasil soft drink brings to the conversation the player Formiga and more renowned athletes, such as Jully Silva (Palmeiras), Maiara Lisboa (Internacional), Juliete (Corinthians), Nicole Ramos (Atlético Mineiro), Gisele and Maria Eduarda (Flamengo) and Fabiana Guedes (Santos).
The initiative also involves those who understand the gamer universe the most and, therefore, the streamers could not be left out: Wendell Lira, Carol Docha, Marielle Mariano and Stephanie Santos also went out of their way to support the movement with tutorials to create personalized avatars of Brazilian players. , giving a way to put them in the game and, not only in football, but also in the biggest games in the world.
Giuliana Cittadino, marketing manager of Guaraná Antarctica, counts:
“Seeing that no Brazilian player can be found in the games is a reflection of this lack of representation of the sport. We want people to be able to find their favorite players in games. And #BotaElasnoJogo doesn’t stop there. We will continue with initiatives to make this movement grow even more.”
Giuliana adds:
“We have already supported several initiatives and projects that seek to give visibility and conditions for our players to have more and more space in the sport, such as the ‘Marca na Lata’ Campaign, which invited other companies to support women’s football or sponsorship of the #Presasnos80 movement. , with the launch of an unpublished bottle that had all its income destined to the NGO Meninas em Campo.”
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