Work by Antnio Lino Pinto points out the issues that must be observed to ensure the survival of the business
Among companies that start activities, almost 30% close in the first year, and 20% in the second. In 2021 alone, around 800 thousand companies of different sizes were opened, out of a total of more than 4 million, proving, on the one hand, the strength of entrepreneurship, and, on the other hand, the difficulty in managing businesses and maintaining them. in operation.
with a focus mainly on the 5 million entrepreneurs opting for Simples Nacional that the consultant, administrator specializing in finance Antnio Lino Pinto launches the book Gesto para Empreendedores.
In a conversational tone with readers, the author analyzes the main aspects that must be considered in the management of the business, such as the role of the partners in the management, the speed in the delivery of the product as a factor that can increase profit, the need to have a business planning is a budget, and recommendations on how to manage cash flow or deal with issues related to people management, including the home office model.
The basic concepts of management apply to any type of company, which only changes the complexity, depending on the size and activity of each one, says Lino Pinto.
The book launch event will be held on Tuesday (16), between 7 pm and 9 pm, at Livraria da Vila do Shopping JK Iguatemi, in So Paulo.