In the film created by Tech and Soul, the model acts as a DJ and the bank cards take the place of the soundboard buttons.
C6 Bank is celebrating the milestone of 20 million customers in a campaign starring model, businesswoman and the bank’s poster girl since 2021, Gisele Bndchen.
In the 30” film created by the Tech and Soul agency, Gisele acts as a DJ, dancing and singing to the chorus of the song Its your Life, the same soundtrack of the C6 Bank launch, signed by Brazilians Bruno Martini, Isadora, Marina Diniz and Zeeb . In the play, the C6 Bank cards appear in place of the colored buttons on the DJ tables.
The more sober and informative tone of previous campaigns gives way to a festive atmosphere. After all, we are celebrating a relevant achievement: C6 Bank is already part of the lives of 20 million people”, said Alexandra Pain, head of marketing at C6 Bank.
The campaign will begin airing this Monday (15th) and will remain on open TV until August 22nd. On pay TV, movie theaters, radios and on OOH panels in the cities of So Paulo and Curitiba, the piece will begin airing this Tuesday (16th).
