Expanding its performance in the sports field, Vivo announces its sponsorship of the Sertões International Rally, which in 2022 celebrates its 30th edition with a commemorative edition holding the largest rally in the world in addition to honoring the Bicentennial of Independence. The brands will be together across the country uniting sport, tourism and social responsibility. The race, which takes place between August 26 and September 10, will start in Foz do Iguaçu/PR and finish in Salinópolis/PA.
Marina Daineze, director of Brand and Communication at Vivo, says:
“Vivo and Sertões are present throughout the country and together we can leverage and bring people and cities together from North to South. The sponsorship makes our presence in the national territory tangible and shows the transforming power of technology, amplified by the power of 5G in Brazil.”
The campaign with the motto “Connection that opens paths” – created by the Africa agency for Vivo – highlights the transformative power of connection, which brings Brazilians closer to their roots and provides new experiences throughout the Sertões.
Vivo will have special actions along the way and will take athletes from the Vivo Keyd team and Canarinho from the Brazilian Football Team to accompany the event – both assets of their respective sponsorships in the gaming and football territories. Another initiative involving the company’s customers and employees will be the “Quick Tour”, where guests will be able to experience the experience with professional pilots on the eve of the competition’s start, in Foz do Iguaçu.
Joaquim Monteiro, CEO of Sertões, adds:
“Sertões is about connectivity, technology and speed, attributes that are directly linked to Vivo’s DNA. For Sertões, the arrival of Vivo is a source of great pride, the only company in our list of sponsors that does not come from the automotive sector, and this strengthens us a lot as a brand. It is important to highlight that Sertões is the only competition that has Brazil as a backdrop, which generates connectivity between several regions, in addition to bringing health to needy populations and promoting the economy of small towns where it passes. Therefore, we are in total synergy with Vivo’s mission of connecting people.”
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