Vivo chose a symbology of hope to celebrate the new year that will begin shortly, with an optimistic vision of the future. The film shows the affectionate relationship between a grandfather and his granddaughter, who is in love with the rainbow and who tries – in vain, obviously – to reach it.
That’s when technology enters the scene to perform a unique experience idealized by your grandfather – who creates a rainbow from drones controlled by 5G.
“The arrival of the 5G era will pave the way for new aspirations and experiences that were previously unimaginable. For 2022, we want to celebrate this optimistic future and inspire people to pursue their dreams”, said Marina Daineze, brand and communication director at Vivo.
Created by the Gallery, the campaign bears the signature “O Futuro Awaits you”, to the sound of a reinterpretation of the classic “She’s a rainbow”, by the Rolling Stones.
Datasheet
Client: Vivo
Qualification: End of the year
Agency: GALLERY
CCO: Rafael Urenha
Executive Creative Direction: Laura Esteves, Carlos Schleder
Creative Direction: Bruno Brazão, Silvio Amorim, Philipe Daijó
Creation: Jaime Agostini, Bruno Brazão, Thiago Zanatta, Raphael Lucone, Thomaz Dantas
Service: Ana Coutinho, Fernanda Recupero, Yasminne Assad, Anne Gregorio, Luccas Marques
Projects: Marione Oliveira
Customer Approval: Marina Daineze, Juliana Covino, Fabiana Santucci and Bruna Borklian
Strategy: Pedro Cruz, Carol Mello
Media: Patricia Alves, Brenda Califano and Janaina Tenorio
Data Insights and Technology: Guido Sarti
Graphic production: Marcos Moura, Pablo Felix, Durval Brum
Integrated Production: Ducha Lopes, Priscilla Sanches, Karen Nakamura, Fernanda Assato and Ana Ananias
Scene Direction: Pedro Becker
Executive production: Luciana Mattar, Tathi Pires, Claudio Costa
Line Producer: Marcella Kaulino
Montador: Pedro Becker
Finisher: Space Gorilla
Executive Post-Production Producer: André Serra
Post-production coordination: Bruna Veber and Ana Cordeiro
Finisher: Ale Campos
Finishing Assistant: William Maxwelli
Post-production assistant: Danilo Ferreira
Assembly assistant: Gabriela Viseu
Post production: Globetrotter
Supervisor VFX: Gustavo Samelo
Executive Post Production: Andre Pulcino
Sound producer: Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Sound Production Service: Fernanda Costa, Renata Schincariol and Claudio Leal
Musical production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, CharlyCoombes, Koitty
Lead vocal: Charly Coombs
Backing vocals: Nerli Giorgi and Adilson Koitty
Completion: Carla Cornea, Ian Sierra, Renan Marques, Vithor Moraes, Enrique Fonn, Arthur Dossa, Pedro Macedo
Production coordination: Giu Tavares, Ligia Barros, Victor Nogueira
Production assistant: Renan Marques
