The campaign, created by Africa, has as its soundtrack a song by singer Rita Lee and reinforces the M of “Mais Leveza”
Marisa has launched its new campaign that welcomes spring and presents the network’s new clothing collection.
The campaign, created by Africa, has a song by singer Rita Lee as its soundtrack and reinforces the M from “Mais Leveza” to mark the end of winter with more fluid and moving pieces.
The film has a very strong connection with our new moment as a Company and brings an air of modernity that we have adopted since the launch of the #ChegaMais movement, said Christianne Toledo, Marisa’s marketing director.
In addition to the advertising film, the new collection will be available at Marisa’s physical store located at Shopping Aricanduva, east of So Paulo, from August 19th to 21st and 26th to 28th, at an instagrammable stand. On site, customers will be able to try on the looks from the collection and have the contents shown on televisions located in front of the establishment, in addition to receiving videos and images to share on social media.
For this campaign, we reinforced Marisa’s position as a friend of all these women through fashion and inspiration, added Carol Patrocnio, Creative Director for Africa.
