Brand uses “Imaginary Friends”, figures already present in other strategies, to build the narrative
Banco do Brasil brings the Amigos Imaginários in 3D, already present in previous campaigns of the brand, in an action that encourages the use of Ourocard cards and seeks to reinforce the institution’s commitment to being present in the lives of customers.
The features of the Ourocard card are diverse, and we found in Amigos Imaginários a way to present them, generating real connections and offering countless possibilities for people to fulfill their dreams in a positive and empathic way. In addition to promotions, we offer points, miles, cashbacks, and much more, and we want consumers to know these advantages, says Paula Sayo, marketing and communications director at Banco do Brasil.
By investing in Amigos Imaginários, created in 3D and with a visual inspired by the multiverse, the brand defends its pillar of innovation, represented by initiatives in the gamer universe and also in the metaverse.
The strategy goes into circulation as of this Tuesday (16th), with a film on open and closed TV. It also has activation with the participation of surfer Silvana and gamer influencers Anaxisd, David Tavares, Gargula-ex, Ithuriana and Marottah.
As a result, the campaign promotes the Imagina voce no catar promotion, available until September 30th. The action offers Ourocard Visa customers the chance to win 16 pairs of tickets with a companion to the 2022 FIFA World Cup Qatar and other prizes.
