Fundamental for an athlete’s career, sponsorship provides the necessary resources for the professional to develop their individual performance, ensuring better results during competitions, and consequently, greater visibility. The two-time Brazilian skate champion Park Dora Varella believes that investing in skateboarding is an essential tool for the evolution of the sport in the country and reflects on the importance of sponsorship of brands, the support of the Brazilian Skate Confederation (CBSK) for the skaters of the Brazilian Team skate board, and the federal government’s Bolsa Atleta program.
At just 20 years old, Dora was a finalist in the Tokyo Olympics. With an outstanding trajectory in skateboarding, she currently has the incentive of the podium scholarship and the sponsorship of brands to prepare for the Paris 2024 Olympics.
“Currently, the skaters of the Brazilian skateboarding team achieve good results thanks to the support of CBSK, individual sponsors and the Bolsa Pódio Program. The investment of companies in national and world championships is also of great importance for the promotion of the sport. We need to reinforce the importance of these investments for the discovery of new talents, which raises the level of skateboarding in the country, as well as for the maintenance of top athletes, who manage to represent Brazil with their best performance due to preparation with training, food and care by a multidisciplinary team. The incentive in sport allows athletes to be able to bear the costs to prepare themselves in the best possible way and to be paid in the profession they exercise “, comments Dora Varella.
The sponsorship of brands in sports is an essential factor for the evolution of athletes, in addition to contributing to the development of the skater, the investment by corporations in an athlete ambassador of the brand provides significant visibility, improving the institution’s communication with its public and conquering new market opportunities. The height of skateboarding in Brazil after the modality entered the Olympic Games in Tokyo is a great example of how the visibility of the competition provided more sponsorship from brands for athletes and events, which ensured the satisfactory result of Brazilian skaters in the competition. In the case of Dora Varella, her results and deliveries were the result of her talent and dedication with the investment of partner brands that have accompanied her since before the pre-Olympic period, such as TNT Energy Drink and Naked Nuts.
Another important factor in this investment in athletes is the Pódio Scholarship, the main category of the Athlete Scholarship. In skateboarding, the benefit is granted to the top 20 of the World Skate ranking, Dora, who currently reaches the ninth position in the ranking, has received the benefit since the first Olympic cycle of the Tokyo Olympics. The athlete uses the support to pay the costs of investing in her career, such as travel and a team of professionals who provide services to the skater. In addition, CBSK offers the Brazilian team the support of a multidisciplinary technical commission, with technical consultants, technical observer, physician, physiotherapists and psychologist.
Dora Varella’s great achievements, affirm the young woman’s potential for new victories in the future, the skater who is dedicated to various modalities, is on her way to becoming an overall skater – considered the skater who is dedicated to all modalities of skateboarding. The athlete trains on the street, half pipe and mega park, which contributes a lot to a better performance at the skate park.
Dora was also the first Brazilian woman in the history of Brazilian female skateboarding, to drop the Mega Park of the skater prodigy Gui Khury in Brazil and the MegaPark of the American Elliot Sloan in the USA. In addition to the 7th place at the Tokyo Olympics, the skater has consecutive achievements in the sport, winning the Girls Vans Combi Pool Classic amateur competition in 2016, 2017 and 2018, becoming a three-time world champion. She was also a two-time Pan American champion at the Vans Park Series Women’s Continental and Championships in 2017 and 2018. In January of this year, Dora and the other skate park Olympic finalists won the Tokyo 2020 Olympic Fair Play award, recognition was from the International Committee of Flair Play (CIFP), for the empathic reaction of the skaters with the opponents in the competition.
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