The program will offer free classes for those seeking to deepen their knowledge in content generation
Renner launched the Creators Lab, a fashion development and content creation laboratory that offers free classes led by brand partners, in addition to experts from the main digital platforms.
During the course, participants will have the opportunity to learn about, improve or develop new skills through modules focused on fashion, creativity, photography, influence marketing, metrics and digital entrepreneurship.
The Creators Lab is a strategic step for Renner to further reinforce its leading role in the social selling universe in Brazil. The program will boost business generated from social networks and encourage experienced or non-experienced influencers to soar to greater heights as content creators, explained Maria Cristina Meron, Corporate Marketing director at Lojas Renner.
The program is free and available to people from any region. Classes will be broadcast on a Renner University platform and registration can be done through the website.
Content creators today represent the retail disruption. They know how to build brands, have a strong relationship of trust with their audience and have become great curators and guides for their communities. No wonder the main social networks are building stores on their platforms and the attentive retailers are bringing creators closer, added Bia Granja, founder of YOUPIX, a Renner partner.
