The area is free of disposable plastic and seeks to encourage guests to connect with the natural world through immersive experiences.
In yet another effort to imprint the concept of sustainability, Corona beer is inaugurating Corona Island, a sustainable destination off the coast of Colombia with a focus on ecotourism. The area is free of disposable plastic and seeks to encourage guests to connect with the natural world through immersive experiences.
For the project, the brand partnered with international NGO Oceanic Global to create the first island Blue Verified, earning Oceanic Global’s three-star zero plastic “Blue Seal” by eliminating the use of single-use plastic and adopting sustainable operating practices at scale. The process includes items such as construction, energy production, food supply and the experiences of guests staying on site.
“Everyone on the team, from our chefs to our architects, contributed to creating a true paradise without the use of single-use plastic. We look forward to welcoming visitors, redefining their relationship with nature and, in addition, encouraging more people to defend and protect our natural world, says Felipe Ambra, global vice president of Corona.
The project reinforces Ambev’s brand initiatives in favor of sustainability and ocean conservation, as a recently released letter.
Among the island’s features are educational workshops and excursions organized by the NGO Oceanic Global; leisure programs curated by Paulina Vega, former Miss Universe born on the Colombian coast; and menus developed by Chilean chef Christopher Carpentier, known for his participation as a judge on MasterChef Colombia.
The design and conception of the island was led by the international architecture and design firm James & Mau, in partnership with local Colombian architect Jairo Marquez.
