Santos FC extols Africa in a new stage of brand internationalization

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Santos FC extols Africa in a new stage of brand internationalization























The campaign celebrates 53 years of the ceasefire in the Nigerian war so that the Baixada team could play in the country.

Santos FC is celebrating and thanking the African continent for its importance in the history of the Club in the new phase of the brand’s internationalization. The next stage of Santos do Mundo recalls the achievements of Pel, Pepe, Zito, Edu, Abel and company there.

The campaign uses as its main motto the 53 years of the ceasefire in the Nigerian war so that Santos FC could play football in that country.

In addition to stopping the war in Nigeria, Santos FC received a commendation in Egypt and played 20 other matches in Africa. The African continent has the largest number of namesake clubs of Santos FC.

The club is also grateful for the continent’s importance in its history of charitable actions. Since June, Santos FC has allocated part of the money raised with Manto Solidário (auction of autographed shirts of players who score the first goal in each club victory) to the organization Doctors Without Borders, which provides humanitarian aid to people in situations of vulnerability. society on the continent.


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