The player is the only Brazilian of the four athletes selected for the Win a Worldie campaign
Mondelz Internacional has partnered with NR Sports to use Neymar Jr’s image as a global brand ambassador.
The first commercial action using the image of the athlete with the Cadbury chocolate brand, as part of the Win a Worldie campaign.
Our role as a company that manages the image of the athlete is to deliver results off the field, but which are also a reflection of the results of his performance as a player. Having Mondelz as a partner again only reinforces that we are on the right track, even more so in an important year for Neymar’s career, said NR Sports partner and father of the athlete, Neymar da Silva Santos.
The player is the only Brazilian of the four athletes selected for the new campaign, which also features English players Harry Kane and Steph Houghton and Dutch captain Virgil Van Djik.
The promotion is valid in the United Kingdom and the Republic of Ireland. Consumers who want to participate in the action and have the chance to meet the Brazilian player or other athletes need to purchase any participating package from the Cadbury, Maynards Bassetts, Trebor and Cadbury Biscuits line and enter the product batch code and barcode on the site.
In addition to the raffle to meet the athletes, fans can also win personalized video messages, autographed t-shirts and social media interactions with their favorite athletes.
Win a Worldie is Cadbury FC’s most iconic promotion yet. We are extremely excited to be working with Neymar Jr alongside our other world-class talent to give fans the chance to meet their football heroes and win other incredible prizes,” said Kathryn Tesch, Partner Sales Leader at Mondelz International.
