The campaign will have a cross sell action. The collection has 56 items, including furniture and decoration.
Tok&Stok and Melissa have teamed up in a collab and are launching the collection “Sua Casa Vestida de Voc” with items that have a tutti-fruti scent.
Divided between the Naonda, Tutti-Cute and Jelly lines, the campaign will have a cross sell action, that is, the furniture purchased generates a discount on Melissa’s website and purchases over R$ 199.90 on the brand guarantee a discount at Tok&Stok.
The line has items, including furniture, decorations and fashion accessories, with prices ranging from R$29.90 to R$1,199.00.
To complete the experience for fans of the brand, all Tok&Stok and Galeria Melissa So Paulo stores will be set with the launches, to approach the public with the message: It’s your house – no need to take off your shoes!