Druid Creative Gaming, Oliver Latin America and ARC were other companies that had news this week
The McDonald’s marketing team, led by Joo Branco, gained four reinforcements this week with the hiring of digital sales, sales growth, brand growth and trade marketing.
Another novelty came from Druid, which announced six new names that will be distributed among the service and planning areas.
See below for market news:
McDonald’s mkt changes
The marketing team of the Brazil division of Golden arches it has a new structure, ‘designed to accelerate growth and bring even more weight to the area’. The team went through the following moves: Letcia Ono was promoted to head of digital sales, leading the digital marketing transformation squad in Brazil.
J Lariane Duarte becomes the head of brand growth and leads national communications, insights and product developments. Joo Boschi switches to ser director of sales growth, and Sabrina Sakakura continues as head of trade marketing, responsible for merchandising, local and segment marketing efforts.
6 new features in Druid
Six professionals arrived this week at the Druid Creative Gaming. For the service area, the account manager starts working at the branch. Karina Shim (former Cheil), the customer service manager Larissa Araujo (ex-W3Haus) and the account supervisor Carolina Salarini (formerly Final Level Co.). The team also counts with the arrival of Leticia Souza (formerly Bluez.cx) as an account executive and To Fonseca (ex-Luvini) as a service assistant.
J for Projects, becomes project management assistant Caroline Mika (ex-Gympass).
Nova CCO
The new structure of the creation of the Execution to be led by Fernanda Cepolliniwho will be CCO, in addition to accumulating the role of CSO.
According to the agency, the new format will be a tripod that includes strategy, creation and content under the same provision, a sector that will encompass around 160 employees of the agency.
The integrated creative area now has the support of an in-house video production company, also led by Fernanda Cepollini. A professional with over 20 years in the market, she has been with Execution since the agency’s launch, five years ago, where she arrived as a copywriter, coming from the Publicis group.
CSO global
A VMLY&R ter Andrea (Ring) Grodberg as the new occupant of the agency’s global CSO chair. His role, according to the company, is to provide strategic support to nearly 100 network offices in 45 countries. Among the clients that the executive will take care of is Coca-Cola.
Grodberg will join the agency’s global leadership team, and will report to the global CEO Jon Cook. The executive has worked at BBDO, Big Spaceship, J.Walter Thompson, R/GA, among others.
Strengthening the in-house model
A Oliver Latin America presented its new structure for the marketing area, which is now led by the head Felipe Delphorno. Among its goals are to stimulate the strength of the in-house model for advertisers and help expand the company’s business.
With stints in agencies in So Paulo, Lisbon and Dublin, such as Havas and JWT, he also worked in the games and eSports industry as head of creative strategy and brand partnership in the Brazilian independent eSports tournament, the NFA.
Contracts from promotion
A agncia de live marketing Athens hired two leaders and promoted a professional from the agency. Lu Monaco arrives to occupy the position of creative director. To lead the Production and Pre-production team, Miucha Benetti joins the Athens team.
Another news from the agency Bruna Networkspromoted director of customer service, who will be in charge of the team that serves Eisenbahn, Baden Baden, Amstel, Devassa, among others.
From the Publicis Group
Do Publicis Groupa ARC hired new professionals for the Business and Planning teams. Nicole Ortiz the new planning manager, Fabiana Barrett arrives as production coordinator, while Peter Fields e Fiama Meireles assume as executive e business assistantrespectively.
Publisher executive
A Retargetly hired Eduardo Braga as an executive publisher. The position was created with the aim of expanding the company’s activities with national publishers, including the main communication groups in Brazil. In addition to presenting the role of adtech solutions for content publishers to have a sustainable operation through advertising.
Focus: Latin America
A JeffreyGroup will integrate its data intelligence units into the company focused on the Latin American region, thus promoting Marcelo Dominguez the regional director for Insights & Analysis. Marcelo was already the practice’s director in Brazil and is now leading professionals located throughout the region.
In his new role, the executive will lead the design and implementation of proprietary data analysis methodologies, in addition to incorporating technological tools and platforms for the benefit of clients.
head of advertising
O NexCom Group, holding formed by the agencies PUB e Relevant factannounced the arrival of Peter Lara to the team in the position of head of advertising. Lara has a career in advertising for over 18 years, graduated from Fundao Armando lvares Penteado (FAAP) and has a postgraduate degree in business administration from Fundao Getúlio Vargas (FGV).
Service Manager
the platform Magnet hired Clara Freitas Mendona for the position of account manager – service manager – Latam, to work in the So Paulo office.
