In a global action adapted by iD\TBWA in Brazil, the publisher presents its new collectible, an essential item for football fans
The start was given to one of the most awaited events in the World Cup year, in addition to the games: the launch of the championship sticker album.
To celebrate the launch, Editora Panini, in partnership with iD\TBWA, launched a campaign that invites sports fans to collect and exchange images. The film was produced globally by Panini, being adapted and translated into Brazil by the agency.
The campaign will be broadcast on TV Globo and SBT, in addition to closed TV, radio and digital media, with publications on Panini’s official social networks and websites.
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