In the project, historical, contextual and behavioral issues about minorized social groups
The partnership between the public relations agency PROS, RM Consulting and Rachel Maia led to the creation of the Influence Literacy course, created to encourage diversity among digital influencers. In the project, historical, contextual and behavioral issues about minorized social groups.
The idea of the program is to delve deeper into literacy paths, working on the pillars of racial ethnicity, gender, LGBTQIAP+, people with disabilities, generational and unconscious biases.
This is an opportunity for influencers to seek purposefully, connecting with important causes for the transformation of our society, joining efforts to reduce inequalities and accelerate equitable opportunities”, said Maia. included in.
It influences a responsibility and an important key to making today’s world better. We want all influencers to be prepared to take on this role and for brands to seek these people capable of representing them from now on, adds Daniela Graicar, scia and coCEO of PROS.
For the first edition, the course has a closed group of 30 invited influencers. According to the organizers, they were selected based on representativeness and reach in different themes and social spheres. These are names like Lucy Ramos, Rita Carreira, Karina Sato, Monica Carvalho, Erick Mafra and Mareu.
The next classes should be open to both influencers and companies that seek to foster the literacy of partner content creators.