In order to distance itself from the idea that Christmas is synonymous with snow and cold, Imaginarium launched a collection inspired by what would be a Christmas, let’s say, the Brazilian way. For this, the brand invited Zeca Pagodinho to be the poster boy for the line, which seeks to celebrate the peculiarities that Brazilians have when celebrating the date.
Reinforcing the season in which New Year’s Eve parties take place in Brazil, the products, which are colorful and refer to the beach and summer, have excerpts from the song ‘Deixa a Vida Me Levar’.
“Zeca is the synthesis of what it is to be Brazilian, he talks about taking life lightly and this is a reflection of what we think a truly Brazilian Christmas would be”, guarantees Marcel Araújo, marketing and new business director at Imaginarium.
Datasheet:
Client: Imaginarium
Creation: Diego Melo and Rafaela Dagostini
creative direction: Romualdo Miranda
Social media: Diego Melo and Andressa Carrascoza ?
Executive production: Romualdo Miranda
Business and operation: Caroline Serrano
Media: Lívia Velloso
Planning: Romualdo Miranda
CEO: Wellington Santos
marketing director: Marcel Araújo
Marketing Management: Bruno Santos
