Rebranding from the media company out of home was developed in partnership with Folhetim
Clear Channel changed its positioning in Brazil and will, from now on, establish itself as ‘an important player for brand communication’. With this move, the company says it wants to highlight its strong global presence and experience in local markets.
The change is being disclosed to the market with the campaign, whose motto is ‘Create, Reach, Convert’, developed in partnership with the Folhetim agency after a study carried out with market professionals, customers and employees.
With the narrative Create results with us, the pieces illustrate the results that customers can achieve with OOH media. In addition, they can be seen on the faces of Clear Channel and in activations on the internet and social networks.
Our new positioning reflects the new era of out of home media. After so many transformations in recent years, the segment has established itself as a priority medium in the planning of advertisers, who face increasing and complex challenges, said Wlamir Lino, national commercial and marketing director of Clear Channel.
