The partnership between Sal de Fruta ENO and streamer Gaules launched yet another initiative to combat “social heartburn” in e-sports: the “Chatbot Against Heartburn”. The action seeks to counter any insults and discriminatory comments made by the audience during the lives of Gaules, preventing the chat from becoming a toxic environment for thousands of fans and followers.
From the first moment, the result was clear. Launched in July, the initiative reduced the number of messages from users blocked by inappropriate content during the streamer’s broadcasts by a fifth. From an average of 15 blocks daily, the volume dropped to three, just a few weeks after the moderation created for the campaign began.
The objective is to promote an unprecedented awareness movement that, when identifying an aggressive message, publishes an alert against toxicity within the streamer’s chat during their live broadcasts on the social network Twitch. For this, personalized messages were created for different situations – which started to be published whenever the moderator identified toxic comments in the community.
Gaules, owner of one of the largest streaming channels in Brazil, says:
“By dialoguing directly with those who are part of the Tribe and with anyone who wants to join our community, we will reinforce the importance of opinions being expressed with respect, free from prejudice and aggression.”
The streamer makes a point of taking advantage of its popularity, which today reaches around 19.5 million unique viewers across all its channels, to encourage the Tribe to unite against prejudice, discrimination, racism and homophobia – deplorable attitudes that can contaminate an environment that should only be of joy and fun for everyone.
Débora Kawa, Wellness Category Lead at Haleon Brasil, says:
“Toxic comments are all over the internet and, unfortunately, there are occasions when they happen even within one of the main communities dedicated to esports on the Brazilian internet. It is to strengthen the fight against social heartburn in the gamer community, which has grown a lot in Brazil and in the world, that the Sal de Fruta ENO brand once again puts another innovative action into practice for the benefit of all who love games and e-sports. .”
Created by the marketing agency Owly, the action “Chatbot Against Heartburn” is part of the “Nenhuma Azia Vai Parar a Tribo” campaign, launched in April as a result of a partnership between Sal de Fruta ENO and Gaules. The aim is to promote health care in the gaming community and counter social heartburn caused by prejudice and discrimination.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post ENO and Gaules launch tool that reduced toxic comments appeared first on DNEWS.
