Brand created a gable, with work signed by artist Aline Bispo, of 300 square meters
In seven days and using 150 liters of hop-based paint the equivalent of about 454 long necks than 330,000, Stella Artois put its project on the air. Or rather, on the wall of a building in Minhoco, in So Paulo. He created a gable, with work signed by the artist Aline Bispo, of 300 square meters.
The mural is located on Rua General Jardim and can be seen from above by the rooftop from Cora Restaurant. With the work, the brand seeks to draw an analogy between art, which is developed by the hands of the artist, and the harvest of Stella Artois’ noble hops, picked once a year and selected by hand.
I am very satisfied with this project, happy to occupy another space in the city as an important part of my work is this connection with the people around me. It is easy to allow ourselves to be controlled by technology, but art and social relationships rescue us and remind us that the presence and human touch must always be the most important thing, says Bispo.
According to the company, this is the first ink in the world made from noble hops. Through our hands, hops become art. This personal touch is in everything we do and also guides the experiences and stories that we want to bring to our audience, always going beyond our role as a brand, explains Guilherme Perez, culture leader at Stella Artois. The creation of the CP+B Brasil agency and the project was developed with Instagrafite, a global public art hub.
