With an activation developed and promoted by Fakto, the brand took a sofa inside the Morumbi Stadium field
Sportsbet.io, official sponsor of So Paulo and the Copa do Brasil, created an activation during the first semifinal match of the championship, played by the São Paulo team and Flamengo, this Wednesday (24).
The activation, developed and promoted by Fakto, took four guests and tricolor fans to watch the game on a sofa inside the Morumbi Stadium field.
We always seek to carry out out-of-the-ordinary actions created together with our customers, and when this happens, it is very satisfying. With that in mind, we created an experience for Sportsbet.Io customers within the competition at a special moment, said Ricardo Bonetti, Head of Activations at Fakto.
Alongside the influencer Octavio Neto and Ronaldo, who played as a defender for So Paulo, the group gave opinions about the match, talked about expectations and watched together a decisive match that ended with Flamengo’s victory.
“This action, in partnership with the Copa do Brasil, not only came at an opportune moment, but also shows, once again, the special and different way we use the resources we have with our partners and with our public”, said the Head of Marketing at Sportsbet.io, Justin Le Brocque.
