Rdio Mix hires ex-Jovem Pan for commercial direction

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Rodolfo Negro also has stints on Waze, Snapchat and Folha de S.Paulo.

Rodolfo Negro is the new commercial director of rdio Mix Brasil. According to the broadcaster, the professional will have the mission of strengthening the commercial area of radio, from digital to live marketing.

With more than three decades of experience in the commercial area, the executive held the same position in the Jovem Pan group. Negro also worked at Waze and Snapchat, in addition to having worked at Grupo Folha.

Rodolfo Negro, Mix’s new commercial director: ‘We are going to consolidate and deliver returns to advertisers’ (disclosure)

“Our mission is to work on all platforms of Grupo MIX with strategy and technology, aiming to bring cultural and entertainment content to the audience”, said Rodolfo Negro. “I believe that, in a year, we will be able to consolidate ourselves, reaching the goals and delivering returns to our advertisers”, he added.