It doesn’t matter if the content on social media is about a launch, campaign or tutorial, there will always be someone in the comments asking for an old fragrance from O Boticário to come back.
To serve the fans, the brand decided to transform the appeal into tributes, reissuing discontinued fragrances, and suggesting new options that have synergy with the old ones. One of the most awaited, Ma Chérie, launched in 1997, is back in a limited edition.
The campaign created by the W3haus agency brings actress Fernanda Rodrigues and her daughter to celebrate the return of the O Boticário sweetheart fragrance from the 90s.
In the proposal, the story is told in a single film, which begins in one campaign and ends in another.
In the #ChegadeSdds phase, the actress invites her followers to comment on the networks on the fragrances they missed in order to receive suggestions for new options to try.
“Missing one, we overcome with the smell of another”, jokes the actress, leaving an expectation in the air: “but what is good needs to come back”.
“We brought one of the most acclaimed products from the public to remember great fragrances that refer to the best moments of consumers”, says Marcela de Masi, director of Branding and Communication at O Boticário.
“Close conversation and co-creation with the community is at the heart of our creative vision and also the biggest secret of customer engagement. Boats in the networks. When we proposed to do something with this theme, which could be a ‘stone in the shoe’ – since it is impossible to come back with all the fragrances – the positive response came right away”, comments Natália Fava, Creative and Content director of O Apothecary at W3haus.
Featured photo: Fernanda Rodrigues and her daughter, in a campaign by O Boticário (Disclosure)
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post O Boticário brings back Ma Chérie, a 90’s classic appeared first on DNEWS.
