The brand competes with a power unit specially developed for the motorsport category.
Audi has announced that it will enter the Formula in 2026, when new rules will be applied with a focus on greater electrification and sustainable fuel. The brand competes with a power unit specially developed for the motorsport category.
Formula 1 is a global stage for our brand and a highly challenging development laboratory. The combination of high performance and competition has always been an engine of innovation and technology transfer in our industry. With the new rules, now is the right time to get involved,” said Markus Duesmann, Audi president, at a press conference at the Belgian Formula 1 Grand Prix in Spa-Francorchamps.
The arrival of the brand is also a reflection of new cost caps for teams and a cost cap for power unit manufacturers, a process that will be introduced in 2023.
The arrival should also take advantage of a new moment of the competition, which has attracted more and new audiences. In 2021, more than 1.5 billion viewers watched the races. Markets like China and the US are showing increasing interest, including from younger people. The numbers are accompanied by exposure on networks, where Formula 1 has been experiencing high growth rates.