For Rock in Rio, they intend to offer an immersive experience in a space of 100m with arts by the duo
Porto, formerly Porto Seguro, is taking advantage of the partnership with the graffiti duo Os Gmeos to position its health division, Porto Sade. Official supporter of Rock In Rio, the company took the artists to develop some actions in Rio de Janeiro, where the festival will be held from next Friday (2).
The first initiative is the wrapping of the VLT Carioca (Light Rail Vehicle), using the brothers’ exclusive gear and promoting a kind of open-air exposure.
For Rock in Rio, it intends to offer an immersive experience in a space of 100m with the duo’s arts. The environment was designed to be a haven of relaxation, according to the company, and to provide ‘fantastic realities’ to visitors.
The last initiative of the partnership is the publication of a mini-documentary about the journey of the brothers and also of other entrepreneurs.
Under the motto “The safe haven for your company’s health, all actions are part of a strategy to show the importance of companies like Porto Sade in the development of entrepreneur and businessmen’s stories. The strategy signed by the REF+ agency.
“OSGEMEOS, deep down, are also entrepreneurs and this is connected with the campaign that seeks to show stories of entrepreneurs who have Porto Sade as a partner”, says Renato Pereira, the agency’s CCO.