One of the main companies in the toy business for over 50 years, Candide reinforces its investment in digital marketing and the agency chosen to fulfill the role was Rocky.Monks. The Social Media, Design, Customer Experience and Media teams are part of the contracted project.
According to Mariana Borelli, the agency’s Sales Analyst, the partnership, which began last month, is the kick-off for a more digitized Candide. “In addition to the work already done in off-line media, such as TV commercials, the company will now expand its presence in digital. The increase in the use of social networks aims to increase public engagement and give more visibility to the various toy lines offered”, explains the specialist. “To leverage the results and metrics expected for Children’s Day 2022, Candide also contracted the Paid Media scope, which should generate even more reach and brand presence.”
During the period of negotiation and familiarity between the companies, Daniela Gebara, founding partner and commercial director of Rocky.Monks, made in-person visits to get to know the partner in depth. “It is important, when we talk about brand presence, to have in-depth knowledge about the culture of the place and the message to be transmitted to the public”, informs Gebara. “It was a pleasure to participate in these meetings and even more to close a deal with a fundamental company on the national scene, which has been present in the lives of so many Brazilians in recent decades”, she concludes.
Candide has been operating in the toy segment since 1968 and is one of the leading brands in the sector. Now the company joins the more than 80 clients in the Rocky.Monks portfolio, alongside names like Apsen and Telharnorte. In 2021, the agency was recognized as one of the best communication agencies to work for by Great Places to Work (GPTW).
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