Competition represents one of the biggest revenues of the Band currently
Lenovo made its debut this Sunday (28) in the broadcast of Formula 1 on Band as the new sponsor. The brand joins advertisers such as Claro, Heineken, Ipiranga, Renault and Santander (master quota holders) and Philco (five-second top).
The main category of world motorsport returned to Grupo Bandeirantes after 41 years and currently represents one of the biggest revenues of the Band. In June this year, the broadcaster and Formula 1 renewed the exclusive broadcasting rights agreement for another three years, comprising 2023, 2024 and 2025.
This success with the brands is not only due to the audience rates, but mainly due to the transformation carried out by the broadcaster in the content of the transmissions, delivering a product at a new level, even more valued”, says Cris Moreira, director general of Grupo Bandeirantes de Comunicao So Paulo.
For Brbara Toscano, marketing director at Lenovo, the broadcast sponsorship reflects on how sport and technology can be instruments to break down barriers and go beyond. “Lenovo’s cutting-edge technology permeates the competition’s operations, delivering the highest level of racing and entertainment to its fan base around the world.”
