According to data from Buzzmonitor, the amount of videos published interferes with the growth of the gamers channel
If in 2010 the fever was youtubers, in 2022 it is certainly streamers, even more so if they are games, a market that has been increasingly present in the lives of Brazilians. Currently, the country occupies the position of the largest game market in Latin America, with revenues of R$ 11 billion in 2021, driven by the pandemic.
Interest in games has also spread through live streaming platforms and YouTube, for example, the playback of video games reached 100 billion hours in 2020, twice the time compared to 2018.
To celebrate Gamer’s Day, Buzzmonitor analyzed the channel performance of the four biggest gamers on Brazilian Youtube: Lives do Cellbit, Lives do Alanzoka, Yoda SL and Gaules.
Of these, according to the survey, Alanzoka’s Lives channel had the most growth in subscribers in the period from 08/11 to 08/24, with 30,000 new subscribers, which reflects a 1.29% increase in the fan base of channel. Soon after, there was Lives do Cellbit, which increased its subscribers by 0.9%, while Yoda SL and Gaules did not show growth in the period.
With this data, Buzzmonitor analyzed that the number of videos published interferes with the growth of the gamers’ channel, since those with the highest rate of new subscribers posted 27 and 21 videos, respectively, while channels without new subscribers posted few videos on same period, about three and two videos.
In the period analyzed by the survey, the study found that Alanzoka’s Lives channel had more than 600 million views in less than 15 days. On the other hand, the Gaules channel, despite having the lowest number of views in the period, had the most engaged audience when it comes to likes.
Where gamers meet
In addition to YouTube, the gamer audience also travels through other platforms and social networks to follow streamers. Among all, Twitch is the most widespread platform by the community.
Despite being the favorite platform for gamers to watch broadcasts, on Twitter this community talks about the gaming universe. Between the 11th and 24th of August, 99.62% of the mentions and broadcasts on Twitch were made on Twitter.
In the analysis of the hashtags cited in the posts on Twitch by the study, it was found that the game Fortnite is the favorite of tweeters, followed by games of chance, such as Blackjack.
