The campaign signed by WE deals with coverage for serious illnesses provided by life insurance
BB Seguros launched its new advertising campaign that deals with coverage for serious illnesses provided by the company’s life insurance.
The film, signed by WE, brings a dog’s vision of its owner. In the video, the dog realizes that the man is no longer at home and the rest of the family appears to be apprehensive. Soon after, the family members show the pet the image of the man on the cell phone screen, during a video call that he makes lying in a hospital bed. In the end, the owner returns home, to the joy of the dog, who welcomes him with a party.
Life insurance is often seen as a product that people buy so they don’t need to use it. The campaign’s intention is to invite the public to rethink this concept, since BB Seguros’ Life insurance offers comprehensive coverage and assistance with preventive purposes as well. We want to convey to the spectator, in a tangible way, the certainty that today this product has another meaning, commented Joo Fruet, Commercial Director of Brasilseg, a BB Seguros company.
The play is being broadcast on open TV, in the squares of So Paulo, Rio de Janeiro and Brasília; and on closed TV, nationally, until November.
