In the activation, the company will provide a moment for the public to meet and take pictures with the gamers
iFood will bring a Gaming House to Rock in Rio 2022 with the aim of making the festival public know and participate in the routine of professional eSports players such as Nobru and Cerol, from Fluxo.
According to Vivian Jung, Head of Marketing at iFood, more than 20 talents from Fluxo will be at the event. “RiR is an event of memorable experiences far beyond music. And iFood, as gamers’ favorite delivery, will bring the great idols of this community to fans to interact and play together in our gaming house,” said the executive.
During all days of the festival, the company will provide a moment for the public to meet and take pictures with the gamers. In addition, people present will be able to play Free Fire on the spot and the score achieved will integrate a daily ranking that will be displayed on the facade of the mansion.
“Flow’s fans are very passionate, regardless of the sport, as well as the music. We understand that the perfect experience, with our athletes, gameplay and music in one place, in an interactive way, with the opportunity to play against the big names of the scenario, completed Matt Pereira, General Manager of Fluxo and partner of 3C Gaming.
In the activation, televisions and music from the game will be made available that connect with the artists of the festival’s line-up and, for gamers who want to follow from home, the entire program will be shown on the influencers’ YouTube channels.
