A reference in the consortium market and in full expansion process, Ademicon enters a new phase of its project of national projection of the brand and announces the journalist and presenter Tadeu Schmidt as its new ambassador and poster boy. The novelty reaches the public with the launch of the advertising campaign whose first phase has as its motto the provocation “Ask for Tadeu”, with the main idea of taking advantage of Schmidt’s sympathy and credibility to demystify the consortium and show that the modality is safe and flexible. .
This phase of the campaign brings people asking Tadeu how it is possible to achieve goals and achieve goals with the help of an Ademicon consortium. The premiere will take place on the 27th and will feature TV movies, digital content for each business segment of the company (real estate, vehicles, services and investments), OOH and relationship materials with the end customer, trade and investors. The campaign created by the G/PAC agency also foresees two more main moments, which will be released in the sequence, and a special project with targeted media during the Qatar World Cup.
Tatiana Schuchovsky Reichmann, CEO of Ademicon, explains:
“With this project, we are taking an important step in our marketing strategy in 2022, which we started with great achievements, such as the Ademicon sponsorship of the BBB, the sponsorship of the tennis championships broadcasts and other activations this year. It has been 30 years working as a consortium specialist, which has allowed us to build a company with solidity and credibility in the market. The new campaign celebrates a new moment, with the conquest of new markets and consolidation of the brand.”
With Tadeu Schmidt as the brand’s ambassador, the administrator, which is the leader in consortium in Brazil in active credits, intends to show the versatility of the product, reaching different audiences with a diversified media plan. “We chose a strong name that is totally in tune with our brand. This campaign will have national reach and strong impact actions in various types of media on and offline”, says Ademicon Marketing Director, Henrique Hegenberg.
The largest independent consortium administrator in Brazil in terms of active credits, Ademicon has been expanding its communication actions. “I am very happy to be part of this project with Ademicon and to contribute to the dissemination of the consortium, the advantages and all the versatility of this very Brazilian product, which, in addition to being a purchase and investment modality, contributes to financial education”, he says. Thaddeus Schmidt.
Originally from Paraná, Ademicon currently has 140 business units in all regions of the country – 18 states and the Federal District. The increase in capillarity has been boosting sales. In the first half of the year, the company sold R$5.7 billion in credits, 50% more than in the same period in 2021, and the goal is to reach R$10 billion by the end of the year.
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