Samsung starts a new chapter of its free streaming service Samsung TV Plus. Amid growing audience demand, Samsung TV Plus unveils a new brand identity.
Launched in 2015 in South Korea as a free ad supported TV service (in English, represented by the acronym FAST: free ad supported TV), Samsung TV Plus is already present in 24 countries and more than 465 million TVs and devices. furniture. In Brazil, the service reached the end of 2020 and has already doubled the user base in just under two years. Additionally, viewing time has increased seven times and the app already has more than 40% of the brand’s Smart TV owners active on the platform.
Globally, Samsung TV Plus* has seen 100% growth in consumer viewing over the past 12 months, including nearly 3 billion hours streamed by users worldwide. Amid increased viewer engagement, Samsung has expanded its content with more than 1,600 channels available globally, as well as 50 proprietary channels covering news, sports, entertainment and more. The new global brand Samsung TV Plus debuts precisely to represent Samsung’s commitment and investment in the future of FAST.
“As an early entrant in the ad-supported free streaming TV space with unparalleled expertise in hardware, software and services on a truly global scale, Samsung TV Plus has become a top viewing destination for consumers worldwide” , said Won-Jin Lee, President and Head of the Services Business Team at Samsung Electronics. “The new Samsung TV Plus brand represents our continued investment in the future of this type of service.”
Launch of the New Visual Identity
Inspired by the cross-device experience and extreme ease of use, the brand’s new look incorporates the bold use of colors and animations that bring the wide range of content available on Samsung TV Plus to life. The new branding of Samsung TV Plus will be released globally from August 29th.
“Samsung is proud to bring premium entertainment and information to millions of people easily, quickly and at no additional cost through Samsung TV Plus. The brand’s new moment is also the celebration of a work that has been improved day after day, focusing on a constant improvement in the user experience, whether by improving functionalities, or entering new channels”, said Aline Jabbour, director of development. business and content acquisition for Samsung Latin America.
Special Programming of Samsung TV Plus Channels
In celebration of the new look, the channels of Samsung’s free streaming service prepare special screenings for viewers. See some of the highlights below, and check out the full line-up by browsing the Samsung TV Plus platform:
Exclusive Premium Content
Love Naturea wildlife and nature channel that brings audiences powerful stories about the natural world, will air a programming special called wild expedition from Monday, August 29, to Wednesday, August 31. wild expedition will screen a selection of Love Nature series and documentaries exclusively for Samsung TV Plus audiences.
The channel Monica’s Gang enjoy the celebratory atmosphere with the launch of the show Monica’s Gang: The Showin which the beloved characters from the Limoeiro neighborhood rescue songs amid lots of fun and singing for children of all ages.
For movie fans, the Adrenaline Freezone brings the release of Nezha: Running for lifea feature about car racing that will fill the audience with tension and adrenaline.
And, to complement the offer for moviegoers, the channel Netmovies also offers an exclusive premiere for Samsung TV Plus, the movie twins in troublewhich tells the story of sisters Jules and Madison on a road trip that goes off the rails when the teenage sisters unwittingly take possession of a stolen jewel and are pursued by dangerous thieves.
Unmissable Marathons
On August 29, the channel Tastemade shows 24 hours of the most watched series on the channel, such as Things I Never Ate, always wanted to have e lili’s kitchen. For the other days of the week, the channel displays on prime time a marathon with the latest content news.
Still in the midst of a marathon, the Adrenaline Freezone also participates in the Samsung TV Plus party with the screening of movies for the whole family from the 29th. Child Agent, Crazy for Love, Addicted to Moneyhey The King’s Avatar: For the Glory.
O Runtime, meanwhile, features two special movie sequels in genres beloved by fans. Those who want to enjoy the action to the fullest can check out the feature films such as all for justicecom Christian Bale, e Code of conductwith Jamie Foxx and Gerard Butler.. In celebration of the Independence holiday, on September 7, the channel shows historical films that have won audiences, such as The Queen’s Lovercom Mads Mikkelsen and Alicia Vikander; 1911: The Revolutioncom Jackie Chan, e Among Enemieswith Ruper Grint (the eternal Ron Weasley of the Harry Potter).
Special Premieres
For those who like news, every weekend throughout September will premiere on the channel Kick TV. Some of the films that will be part of the specials on Saturdays and Sundays are California Dreaming, Flying By, The Californians e Once Upon a Wedding.
The channel novelissimafinally, presents its new attraction on Monday, the 29th, with the premiere of the soap opera light brunette. The novel revolves around Clara’s life, the fruit of a passion between a rich farmer and a peasant woman. Her mother was presumed dead and her father never accepted her. A true story, where politics, corruption, influence and dirty money are the main ingredients.
Other featured channels with special programming in the debut month of the new Samsung TV Plus brand are:
- The Pet Collective e Fail Army with collections of cute and funny videos, to sit in front of the TV and relax;
- Stingray Naturescapefor those who want to see the world and embark on special meditations;
- BR IN e ISTVlinearly distributed channels exclusively on Samsung TV Plus;
- In addition to the best news content for those who want to stay informed with the channels Record News, Euronews in Portuguese e UOL channel.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Samsung TV Plus reveals new brand with investment in User Experience and Premium Content appeared first on DNEWS.
