iFood, official delivery of Rock in Rio Brasil 2022, will promote an exclusive experience for the video gamer community during the festival. The company built a Gaming House, a house commonly used by professional eSports teams, in the city of Rock so that the public can get to know and participate in the routine of professional players such as those of Fluxo, an organization created by two of the biggest Free Fire stars in Brazil , Nobru and Cerol.
Vivian Jung, Head of Marketing at iFood, says:
”RiR is an event of memorable experiences far beyond music. And iFood, as the gamers’ favorite delivery, will bring the great idols of this community for fans to interact and play together in our gaming house. More than 20 talents from Fluxo will be there delivering everything inside and outside the event in lives connected with the themes of each day of the festival.”
During all days of the festival, iFood will provide a moment for the public to meet and take pictures with the gamers. In addition, people present will be able to play Free Fire at the Gaming House and the score achieved will integrate a daily ranking that will be displayed on the facade of the mansion.
Matt Pereira, General Manager of Fluxo and partner at 3C Gaming, an agency specializing in gaming responsible for Fluxo’s talents and creative strategy at the gaming house, adds: “Fixo’s fans are very passionate, regardless of the sport, as well as music. We understand it’s the perfect experience, with our athletes, gameplay and music all in one place, interactively, with the opportunity to play against the big names on the scene.” .
At iFood’s Gaming House, screens and music from the game will be available that connect with the artists of the festival’s line-up. For gamers who want to watch from home, the entire program will be shown on the influencers’ and/or Fluxo’s YouTube channels.
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