In the month of its 54th birthday, in July, DPZ returned to its original brand, with the initials of the founders’ surnames, Roberto DuailibiFrancis Petit and Jose Zaragoza.
In its new moment, DPZ wants to unite “innovation to the essence of the agency: building iconic brands”.
In another tour of the main agencies in Brazil, the team at ADNEWS in the House was received by CEOs Benjamin Yung Jr and Fernando Diniz.
They coordinate an interesting internal restructuring of the agency’s leadership and operations.
The focus is to accelerate new business but also apply ESG concepts and goals, with emphasis on the LGBTQIAP+ agenda, racial and gender equality.
We also spoke with Rejane Romano, Communications Director, and Rafaela Queiroz, BI and VP of Media. Check out the ADNEWS in the House:
As part of the transformation, half of the DPZ board is already composed of women and there are affinity groups, culture groups and monthly meetings to discuss relevant contemporary issues.
Among the agency’s main clients are brands such as Renault, Electrolux, Ypê, Vivo, Pizza Hut, Nestlé, Ambev, Polenghi, Tok&Stok, Petrobras and the Government of the State of São Paulo.
Featured Photo: Fernando Diniz and Benjamin Yung, CEOs of DPZ (Credit: Marcus Hausser)
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The post DNEWS visits DPZ and shows the agency’s new moment appeared first on DNEWS.
