Executive explains that the main objective of the company’s repositioning is to simplify the message
BRQ Digital Solutions announced the new positioning of its brand and visual identity, which now has the motto We accelerate businesses, which seeks to reflect the company’s commitment to delivering digital solutions to customers in Brazil and North America.
According to the CMO of BRQ, Ligia Marcondes, the main objective of the repositioning is to simplify the message, to show the customer that when they think about Digital Transformation, BRQ can help in the complete cycle, from the conception and deployment of the strategy to its materialization.
To convey the message of the new positioning, the company makes an analogy with surfing in the campaign, emphasizing that both require preparation, quick adaptation to changes, the need to experiment and not be afraid of making mistakes. For the launch, BRQ developed a video manifesto that will correlate key messages between surfing and business. The video will be broadcast on the Company’s social networks and website.
For BRQ, the watchword is to accelerate business with intelligence and technology, without fear of facing the difficult waves encountered. Therefore, we thought of a message that would highlight our purpose and, at the same time, show all the knowledge we have accumulated over these years, making us a great reference in Digital Transformation, says Benjamin Quadros, CEO and founder of BRQ Digital Solutions.
The new positioning and new visual identity were developed by BRQ’s own Marketing team.
We bet on a monochromatic and minimalist version. The new clean, elegant and timeless black and white logo. The visual identity as a whole becomes more sober. The orange remains and gains a prominent place, illuminating the pieces and helping to convey an image of modernity. A vibrant color full of energy, which inspires dynamism, movement, evolution”, said Ligia Marcondes, CMO of BRQ.
With the repositioning, BRQ will leverage communication in a 360 campaign and connect with an audience that wants to transform businesses and search for innovation with results.
Today, BRQ has a discourse focused on the business area and evidences its expertise in understanding various segments such as retail, finance, education, insurance, automotive, energy, etc. It acts as an end-to-end partner to accelerate business with intelligence and technology through Digital Transformation, added Benjamin Quadros, CEO and founder of BRQ Digital Solutions.
