A study carried out by Buzzmonitor pointed out TikTok, Coca-Cola and Natura among the three that generated the most buzz on the internet; see the full list
TikTok, Coca-Cola, Natura, C&A and Americanas were the five most cited sponsoring brands of Rock in Rio in the first weekend of the festival, which returned after the Covid-19 pandemic (see the full list in the graphic below).
The survey, carried out by Buzzmonitor, also revealed that Twitter, with 70.9%, was the most used social network for comments about Rock in Rio. Instagram (24.1%) and Facebook (5%) completed the list.
The number reinforces another study, this one carried out by Rock in Rio itself, which revealed that 87% of Twitter users were looking forward to the festival’s arrival, and 85% of people have a space on the network capable of making them feel closer to the festival. festival.
Among the actions carried out by TikTok, the brand most cited among users of social networks, is one in partnership with Ita, whose objective is to provide a stage for emerging artists who stand out on the video platform and in the country’s music scene.
In this initiative, in particular, TikTok was responsible for curating artists who became popular on the platform, observing the criterion of regional and style diversity.
Another brand action, Praa TikTok, a two-story booth, where the TikTok community has the opportunity to meet some of the creators of the social network, in addition to participating in interactive actions.
