According to the Sports Business Journal, brands have already shelled out $7 million to be in the NFL finals.
The NFL’s regular season kicks off this Thursday (8th), with the contest between the Los Angeles Rams, winner of the previous season, and the Buffalo Bills. With the start of the competitions, Fox Sport has already sold 95% of the commercial space in Super Bowl LVII.
According to the Sports Business Journal (SBJ) portal, some companies disbursed US$ 7 million, around R$ 36 million, to have their brands exposed for 30 seconds on the broadcaster during the championship final.
We’re down to our last handful of units. We still have a few units left in the first half and a few units left in the second half,” Mark Evans, executive vice president of sales at Fox Sports, told SBJ.
According to the executive, the companies anticipated themselves to guarantee the space in the transmission. As we were making our initial deals this year, we discovered that most of the marketers who knew they were going to be in the Super Bowl wanted to secure the positions they needed. They tried to leverage all the volume they were buying in the regular season to negotiate the Super Bowl price, Evans explained.
The championship final is scheduled to be played on February 12, 2023, at State Farm Stadium in Glendale, Arizona.
