Record TV’s reality show premieres on September 13 and sponsored by Aurora, Banco Original and Betano
The fourteenth edition of the reality show A Fazenda, from Record TV, already has a date to start: September 13th. This year, the program will be sponsored by Aurora, Banco Original and Betano.
It is not yet known what will be the actions of the main sponsors of the program (mentioned above), but during the press conference held this Tuesday (6th), during the program Hoje em Dia, the director of the program, Rodrigo Carelli, stated that the brands will have their names stamped during the three months of the program.
We can’t reveal what the actions and activations will be because they are part of the game, but the sponsors will be with various types of actions, in-game things such as tests and other isolated actions, said Carelli.
In addition to the official sponsors, the program will feature Netflix, which will do a merchandising action during an attraction led by Adriane Galisteu.
Among the novelties of the program, such as a VIP area for the farmer, which will be an environment where he can take guests and which will have exclusive actions such as parties and some images from the program, the biggest of which is the entry of the reality show in the metaverse.
According to Bia Cioffi, director of digital content and transmedia at Record TV, viewers will be able to experience A Fazenda in the digital world. Whoever accesses R7 will be able to register, create their avatar and walk around the Farm in the metaverse, interact with the avatar of Galisteu, the pees and with friends. the first reality show that will have this interaction, said Cioffi.
In addition to the metaverse, the public will be able to follow the unfolding of the program on digital, with nine new signals on PlayPlus and access to the Decompression Cabin, the first contact for the eliminated person outside the headquarters, which will be commanded by Lucas Selfie, who will also present the Eliminado Live the day after elimination.
Of the 20 participants, six were revealed during the press conference and the 2022 edition will have names such as: Deolane Bezerra, Thomaz Costa, Ellen Cardoso, Iran Malfitano, Deborah Albuquerque and Ruivinha de Marte.
This year, the total prize for the reality show is R$2 million, with R$1.5 million for the winner and R$500,000 in other rewards.
