Sadia reinforces tradition and rescues affective memories with ‘Juvenal’
Piece signed by Africa Creatives begins the brand's 80th anniversary celebrations and will feature a 360 strategy with TV, digital ...
Tag: affective
O Boticário relaunches Ma Chérie Jeans e Amie with an olfactory experiment and affective memories
According to scholars* in the field of neuroscience, 75% of our memories are stimulated by smell and carry a lot ...
Brands that consider the affective side will be more successful in Christmas sales, says expert
The logic of Christmas consumption is quite different from that of Black Friday, although the two dates are considered the ...
Britânia rescues affective memories in new campaign
Created by Grupo GPAC Comunicação Integrada, the action brings the concept “To Britaniar sua vida” Britânia debuted a campaign in ...
© 2023 Market Hub.