Why entertainment is key to capturing attention
Enricco Benetti, co-CEO, CCO and partner at BFerraz, explains with the agency's most recent case: 'Spaten Fight Night'In an increasingly ...
Enricco Benetti, co-CEO, CCO and partner at BFerraz, explains with the agency's most recent case: 'Spaten Fight Night'In an increasingly ...
Campaign created by FutureBrand São Paulo presents a fictitious party and includes jingles, videos, leaflets and out-of-home media actionsThe NGO ...
“God save me from a female CEO.” This was the controversial response from entrepreneur Tallis Gomes when asked by a ...
HSR Specialist Researchers survey suggests shift from traditional social networks to cultural networksHSR Specialist Researchers has published the study "From ...
Created by Publicis Brasil, it has advertising on Rede Globo and a digital strategy in partnership with LiveMode and CazéTVVick ...
The page has already closed partnerships with companies such as Heinz, Rappi, Dr. Peanut and Ticket, in addition to Sony ...
Data from Data Stories showed that 38% of respondents said that campaigns influence their purchasing decisionsKantar Ibope Media presented the ...
Company celebrates a year with organic growth of more than 20%, increase in its own structure and operational excellenceAfter the ...
The company entered into a partnership with Adelaide, a specialist in attention measurement, now also in the CTV environmentShowHeroes has ...
Analysis shows that, from a tactical point of view, agencies can develop campaigns aimed at this target audienceResearch has always ...