TikTok selects i-Cherry for B2B projects
i-Cherry, a performance agency from the WPP group, was chosen by TikTok to work on projects in the company's B2B ...
Tag: B2B
Events impact R$4.4 billion in São Paulo in the first half of the year in B2B
Ubrafe and SP Tours say the average ticket price per person is R$3,800A total of R$4.4 billion in economic impact ...
Why B2B campaigns that make promises to the customer generate more impact
Warc analysis found that 47% of B2B communications delivered significant improvements in key brand health measuresWarc Advisory, in partnership with ...
DataStone launches B2B prospecting module to improve sales approach
The world is experiencing a time of intense exposure to a huge amount of information. People are constantly bombarded with ...
WPP and IBM team up to launch AI solution aimed at B2B
WPP Open for B2B is powered by WatsonX and will bring together market-leading proprietary capabilities from both organizationsWPP and IBM ...
B2B communication lacks strategy and planning from Brazilian agencies
We move from B2B to B2H The B2B market could reach US$37.1 trillion globally by 2027, according to data from ...
B2B in 2030 a journey to the future with a stopover in the past
By Fernanda Nascimento The year is just beginning and we are already looking at a more distant future, or right ...
New inbound marketing shows that B2B demands advertising attention
Analysis shows that, from a tactical point of view, agencies can develop campaigns aimed at this target audienceResearch has always ...
Dr. Jones debuts in the B2B market with play relaunch
Dr. Jones debuts in the B2B market with play relaunch Created by Drak Kitchen, the piece addresses the universal feeling ...
Le Pub, Africa Creative and AlmapBBDO guarantee shortlist in Creative B2B
Of the three agencies, Africa is the only one with two different works on the final list.Africa Creative, AlmapBBDO and ...
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