P&G bets on Pantene and Downy to celebrate diversity at BBB24
Director of P&G Hair Care brands highlights the fundamental role of the BBB in breaking down prejudices about hair care. ...
Tag: bets
Bets invests another R$2 billion in media purchases
With sponsorships and other activities, the business exceeds R$ 3.5 billionAfter the sanction of PL 14,790 in 2023, which recognizes ...
Natura bets on sustainability to promote new Kaiak
Signed by Estalo, the action includes water sprayers, a garbage collector and a "plastic meter" on two beaches in Santa ...
Who is the public that places sports bets in Brazil?
Study highlights that 23.84% of single bettors are beneficiaries of government social programsResearch by Datahub, a Big Data & Analytics ...
Free from pre-established formats, Pros bets on creative and strategic PR
Led by co-CEOs Fernanda Tchernobilsky and Daniela Graic, the company says it is halfway between advertising and PROriginating in PR, ...
GSK bets on games to talk about meningitis with Generation Z
Created by Publicis Brasil, the project included Warrior and took place during Fortnite and League of Legends matches (LOL)GSK invested ...
TV Globo bets on BBB with multiplatform combo for 1 quarter
The attraction starts on January 8th with Big shares sold to the brands Mercado Livre, Stone and Seara, each for ...
Dorina Nowill Foundation bets on the Secret Santa tradition in Christmas campaign
Created by Lew'Lara\TBWA, 'Adopt a Christmas Audio' proposes adopting a Secret Santa audio, which includes blind people and people with ...
Rio Carioca bets on ‘gum jingles’ in new campaign
Action was developed by the agency 11:21 and the films by Cinerama BrasilisThe new Rio Carioca beer campaign relied on ...
Rayovac bets on the ‘Power of Santa Claus’
Signed by UM, Mediabrands' specialized business unit, the action allows the brand's customers to compete for a tripRayovac presented its ...
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